The Sunday Chapter
The Project
The Sunday Chapter is a female-run, purpose-led talent and partnerships agency focused on influence for good, founded by Lucy Pilz.
Lucy’s vision for the rebrand was to align their mission statement with a timeless yet expressive design. Drawing inspiration from Wes Anderson films and fashion editorial artwork, we created a design that reflects Sunday Chapter’s creativity, values, and purpose.
The custom logotype features calligraphy to evoke the personal touch of @sundaychapterltd founder Lucy Pilz, contrasted by a strong, bold font to express the brand's mission statement:
"Focused on influence for good – you can be kind and powerful."
We designed and developed an editorial-style custom CMS website for Sunday Chapter. The site features bespoke animations and unique features, creating a portfolio-style website with a modern approach.
Visit the site
BRAND IDENTITY
CMS WEBSITE
CONTENT CREATION
ASSET DESIGN
“WORKING WITH ALICIA AND BELLA MADE A PROCESS - WHICH SHOULD BE OVERWHELMING AND CONFUSING - SMOOTH AND SO MUCH FUN. THEY HELPED REBRAND MY BUSINESS IN AN IMPACTFUL WAY WHICH CLEARLY COMMUNICATES OUR ETHOS AND ALLOWS US TO STAND OUT FROM OTHER TALENT AGENCIES. THE WEBSITE IS BEYOND MY EXPECTATIONS, AND I AM NOW EVEN MORE PROUD OF MY BUSINESS AND HOW IT LOOKS TO THE WORLD. THANK YOU TEAM SWID FOR ELEVATING, AND CREATING SOMETHING SO APPEALING.”
Lucy Pilz, Founder & Director