The Mama's Sauce
The Project
Mama's Sauce is a Nigerian sauce brand that brings the authentic flavours of Lagos straight to your kitchen.
Founded by childhood friends Jeremy, Oba, and Prene, who often shared traditional dishes with each other's families, Mama's Sauce was born out of this cultural exchange and love for Nigerian food.
We created the brand identity featuring a custom logotype, hand-drawn icon illustration to represent 'Mama’ and bespoke pattern designs inspired by family photographs, traditional Nigerian clothing and artwork.
A vibrant and functional bespoke eCommerce website - telling the story of Mama’s Sauce as well as the quality and versatility of the product.
After creating a detailed social media strategy, we art directed The Mama's Sauce photoshoot to capture two concepts, one highlighting the quality ingredients of the sauce and the other to highlight the brand values of sharing, enjoying food with friends and connecting.
It was important that the brand identity we created for Mama's Sauce seamlessly translated across various mediums, embracing a modern approach for an expanded product range while staying true to its authentic Nigerian heritage.
BRAND IDENTITY
WEBSITE DESIGN
PRODUCT DESIGN
ART DIRECTION
BRAND STRATEGY
“WE WORKED WITH SWID TO CREATE THE ENTIRE BRANDING FOR MAMA’S SAUCE. FROM OUR PRODUCT LABELLING TO OUR WEBSITE ALICIA AND BELLA WERE ABLE TO TRANSLATE OUR VISION PERFECTLY. IT WAS SO ENJOYABLE WATCHING OUR BRAND COME TO LIFE THROUGH THEIR COLLABORATIVE AND AGILE PROCESS. WE’RE INCREDIBLY HAPPY WITH THE LOOK AND FEEL OF MAMA’S SAUCE AND CAN’T WAIT TO WORK WITH SWID AGAIN.”
Jeremy, Oba & Prene, Mama's Sauce Founders