SKIN APP
The Project
SKIN is an innovative beauty platform designed to make skincare more personalised, intuitive and accessible.
We partnered closely with founder Flinty to create a distinctive brand identity that feels both editorial and digitally native. Inspired by the fluidity of a product pour, the bespoke "S" mark introduces softness and movement, while tactile details and refined typography create a premium, beauty-led aesthetic.
The identity was rolled out across social content, app design, iconography and printed collateral, resulting in a cohesive brand experience that feels clean, modern and unmistakably SKIN. From digital touch points to physical applications, every element was designed to reflect the brand's innovative approach to beauty and skincare.
BRAND IDENTITY
cONTENT CREATION
APP DESIGN
“IT WAS AN ABSOLUTE PLEASURE WORKING WITH ALICIA AND BELLA AT SWID STUDIO ON OUR BRAND IDENTITY FOR SKIN. WE ARE SO HAPPY WITH THE RESULT AND THE RESPONSE HAS BEEN AMAZING. I FINALLY FEEL THE BRANDING DOES JUSTICE TO WHAT WE’VE BUILT AND I’M PROUD TO SHARE IT. THEY FOUND A WAY INTO MY HEAD AND UNDERSTOOD EXACTLY WHAT WE WANTED TO CONVEY - SOMETHING ELEGANT, PLAYFUL AND COOL. IT WAS HUGE FUN BEING PART OF THE CREATIVE PROCESS AND I AM LOOKING FORWARD TO THE NEXT STAGE OF WORK. I COULD NOT RECOMMEND THEM MORE HIGHLY.”
Flinty Bane, Founder