Maria Frering

The Project

Born in Rio de Janeiro, Maria Frering reimagines fine jewellery through the unexpected union of precious gemstones and intricate hand embroidery.

We evolved the brand's existing visual identity and designed and developed a completely bespoke Shopify Hydrogen website, balancing an editorial experience with modern e-commerce.

We refined the brand’s visual language through typography, colour, imagery, movement and interaction, creating a digital identity that feels considered, distinctive and unmistakably Maria Frering.

Inspired by art, nature and Brazilian culture, each collection has its own story. We created an image-led experience that gives visitors space to discover the inspiration, process and craftsmanship behind each piece, while keeping the journey through collections and products intuitive.

Rooted in slow fashion and exceptional craftsmanship, the website brings Maria Frering’s world to life online - a digital atelier designed to feel as considered as the jewellery itself.