Lucien Clarke DCV'87
The Project
DCV’87 is Lucien Clarke’s new multidisciplinary creative platform, blending skate culture, design and e-commerce. Lucien wanted a site that reflected his artistic DNA - raw, dynamic and immersive, going beyond a standard online store to create a fully interactive experience for fans and customers worldwide.
Lucien approached SWID to turn his sketches, ideas and creative vision into a digital platform. The goal was to create a high-performance, highly custom Shopify Hydrogen site that was visually engaging and scalable for global growth.
Our Approach
We collaborated closely with Lucien to translate his creative vision into an interactive digital experience. Highlights of our approach included:
Bespoke animations inspired by Lucien’s hand-drawn sketches
3D motion and interactive design for a dynamic browsing experience
Custom storefront architecture optimised for speed and scalability
Editorial-focused sections positioning DCV’87 as a cultural platform, not just a shop
The result is a fully immersive, high-performance e-commerce site that captures Lucien’s energy and vision.
SWID continues to support DCV’87’s digital presence, ensuring the platform evolves with the brand while maintaining a cohesive, creative identity.
CREATIVE DIRECTION
WEB DEVELOPMENT (SHOPIFY HYDROGEN)
3D & MOTION DESIGN
INTERACTIVE DESIGN
EDITORIAL & CONTENT STRATEGY
“THEY WERE THE BEST AND MOST OPENED MINDED WEB DEVELOPERS I’VE EVER WORKED WITH AND WILL CONTINUE TO WORK WITH AS MY BRAND GROWS. THEY REALLY TURNED MY VISION INTO A WEBSITE. THE ANSWER “NO WE CAN’T DO THAT” WAS NEVER AN ISSUE”
Lucien Clarke