Liberty The Agency
The Project
Liberty The Agency is a boutique talent and PR agency based in London, driven by a mission to champion creative freedom.
We developed LTA’s brand identity to strike a careful balance between playful and professional, capturing both the agency’s cultural ethos and the vibrant personality of its founder, Liberty.
At the heart of the identity is a bespoke, hand-drawn serif logotype featuring bold, exaggerated loops. This signature detail brings character and charm while reflecting the agency’s core values.
A custom monogram icon anchors the identity, blending professionalism with a whimsical twist through its unique looped forms and distinctive letter placement.
The layout style embraces bold, oversized compositions, creating a layered visual rhythm that lends a fresh, contemporary edge.
To support LTA’s curatorial approach and narrative-driven mission, we designed linear, storybook-inspired graphic elements that frame both imagery and typography.
The colour palette features seven shades - two rich, grounding tones paired with five soft pastels, allowing for playful yet polished combinations that speak to LTA’s cool, unconventional spirit.
BRAND IDENTITY
CONTENT CREATION
ASSET DESIGN
“I’m so pleased we found Swid Studio for our rebrand - the outcome was everything we could have asked for, and more! The team are professional and incredibly lovely to work with. They listened to our goals and created something so unique - even better than we expected. We would definitely recommend to a friend!”
Liberty Cooper, Founder & Director