Better Sundays
The Project
Better Sundays is an alcoholic kombucha brand on a mission to shift traditional drinking culture, offering a healthier alternative without sacrificing fun. Rooted in lifestyle, culture, fashion and sport, the brand sits between wellness and a party mindset, proving you don’t have to choose one or the other.
The founder Tarek came to us to develop their creative strategy, he felt the brand had reached a ceiling in its storytelling and needed support expanding the narrative across new touch points.
We began by creating a distinctive brand icon, personifying the SCOBY found in kombucha. This became a playful, ownable asset that opened up endless creative possibilities. From there, we designed brand merch featuring the character and key brand slogans, followed by brand stickers to further embed the identity in physical spaces.
To bring the world of Better Sundays to life, we produced a brand photoshoot shot on film, capturing texture, energy and real moments that reflect the brand’s core pillars. With a strong foundation of visual assets in place, we moved onto the social strategy, content creation and management.
We now work with Better Sundays on an ongoing basis, leading on the creative for the brand, from graphic design and creative direction to social strategy and content creation, ensuring consistency and continued evolution across every touchpoint.
CREATIVE DIRECTION
AI MOTION DESIGN
MERCH DESIGN
SOCIAL MEDIA STRATEGY
CONTENT CREATION
“WORKING WITH SWID STUDIO HAS BEEN AN ABSOLUTE DREAM. AS A FOUNDER BUILDING A BRAND FROM SCRATCH, YOU ALWAYS WORRY WHETHER AN EXTERNAL STUDIO WILL REALLY GET WHAT YOU ARE TRYING TO DO. ALICIA AND BELLA NOT ONLY UNDERSTOOD IT, THEY SHARPENED IT AND PUSHED IT FURTHER THAN I EXPECTED. THEY TOOK THE RAW ENERGY BEHIND BETTER SUNDAYS AND HELPED TURN IT INTO SOMETHING CLEAR, CONFIDENT AND VISUALLY TIGHT. FROM THE FIRST CONVERSATION THEY FELT LIKE PARTNERS RATHER THAN AN AGENCY. THEY LISTENED, CHALLENGED WHEN NEEDED, AND ALWAYS CAME BACK WITH IDEAS THAT FELT PURPOSEFUL RATHER THAN DECORATIVE. AS A SOLO FOUNDER YOU WANT PEOPLE AROUND YOU WHO MAKE THE LOAD LIGHTER. SWID DID EXACTLY THAT. THEY COMMUNICATED CLEARLY, DELIVERED ON TIME, AND WERE HONEST ABOUT WHAT WOULD AND WOULD NOT WORK. THE WORK THEY PRODUCED HAS ALREADY HAD A REAL IMPACT ON HOW BUYERS, CUSTOMERS AND PARTNERS SEE US. IT HAS GIVEN THE BRAND A STRONG FOUNDATION AT A CRUCIAL STAGE OF OUR GROWTH. I COULD NOT RECOMMEND THEM MORE. IF YOU WANT A TEAM WHO MIX STRATEGIC THINKING WITH DESIGN THAT ACTUALLY MOVES THE NEEDLE, SWID IS EXACTLY THAT!”
Tarek Moursi, Founder