Better Sundays
The Project
Better Sundays is an alcoholic kombucha brand on a mission to change drinking culture. Founder Tarek approached us after launch, feeling the brand identity needed to evolve to support its growth across retail, social and merchandise.
We worked closely with Tarek to expand and refine the brand - creating the iconic SCOBY character, developing slogan-led stickers. From there, we built and executed a social launch strategy and produced and directed the brand’s first photoshoot to capture standout hero imagery.
We also redesigned the product label, created AI-driven motion artwork and continue to support the brand on an ongoing basis - across investor decks, marketing and social content and overall creative direction, as Better Sundays grows and shape this emerging drinks category.
CREATIVE DIRECTION
SOCIAL MEDIA STRATEGY
cONTENT CREATION
PHOTOSHOOT PRODUCTION
MERCH DESIGN
“WORKING WITH SWID STUDIO HAS BEEN AN ABSOLUTE DREAM. AS A FOUNDER BUILDING A BRAND FROM SCRATCH, YOU ALWAYS WORRY WHETHER AN EXTERNAL STUDIO WILL REALLY GET WHAT YOU ARE TRYING TO DO. ALICIA AND BELLA NOT ONLY UNDERSTOOD IT, THEY SHARPENED IT AND PUSHED IT FURTHER THAN I EXPECTED. THEY TOOK THE RAW ENERGY BEHIND BETTER SUNDAYS AND HELPED TURN IT INTO SOMETHING CLEAR, CONFIDENT AND VISUALLY TIGHT. FROM THE FIRST CONVERSATION THEY FELT LIKE PARTNERS RATHER THAN AN AGENCY. THEY LISTENED, CHALLENGED WHEN NEEDED, AND ALWAYS CAME BACK WITH IDEAS THAT FELT PURPOSEFUL RATHER THAN DECORATIVE. AS A SOLO FOUNDER YOU WANT PEOPLE AROUND YOU WHO MAKE THE LOAD LIGHTER. SWID DID EXACTLY THAT. THEY COMMUNICATED CLEARLY, DELIVERED ON TIME, AND WERE HONEST ABOUT WHAT WOULD AND WOULD NOT WORK. THE WORK THEY PRODUCED HAS ALREADY HAD A REAL IMPACT ON HOW BUYERS, CUSTOMERS AND PARTNERS SEE US. IT HAS GIVEN THE BRAND A STRONG FOUNDATION AT A CRUCIAL STAGE OF OUR GROWTH. I COULD NOT RECOMMEND THEM MORE. IF YOU WANT A TEAM WHO MIX STRATEGIC THINKING WITH DESIGN THAT ACTUALLY MOVES THE NEEDLE, SWID IS EXACTLY THAT!”
Tarek Moursi