Anahita Collective

The Project

Anahita Collective is a jewellery brand inspired by spirituality, femininity and the natural world, creating objects of adornment shaped by earth, memory and ritual.

We developed a distinctive brand identity and digital presence that reflected the brand story. A visual world rooted in symbolism and natural forms, spanning brand identity, bespoke iconography, packaging, print collateral and an e-commerce website.

At the heart of the identity is a four-legged female figure inspired by the Hindu goddess Kali, symbolising spiritual strength, stability and the four fundamental elements. We also developed an AC monogram inspired by intricate silver gemstone settings, with four collection icons evolving from its forms to create a connected visual language.

Across packaging and print, we introduced natural textures, cyanotype-inspired illustrations and symbolic details, creating a cohesive identity that reflects the brand's connection to nature and craftsmanship.

For the website, we reworked a Shopify template to create a considered e-commerce experience that feels entirely Anahita Collective. Through custom design and thoughtful application of the brand identity, we created a digital home that brings its distinctive visual world to life.

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BRAND IDENTITY
PACKAGING & PRINT
WEBSITE DESIGN & DEVELOPMENT